Photography on assignment is for professionals!
The value of your work

Do you want to make a career out of photography and not only gain recognition and followers, but also take on challenging assignments that require a professional to complete? Photography is fun when you can do what you want. But it takes more than creativity and a good eye to be a professional photographer.

Many conversations with professional photographers revolve around pricing. Success in this area depends not only on your ability to create stunning images, but also on the art of setting and communicating your fees to your clients. To make a strong impression on clients and to have a solid basis for your price negotiations, it is crucial to recognize the value of your photography. Value in terms of the services and experience that go into it. Because when you talk to clients, it is not just about great images, it is also about valuable content and services that are included in your price. In short, it's not just the photography you're charging for, it's your project management, workflow and execution expertise.

Photography continues to hold a magical appeal for many, but the industry is under pressure. Whether you're just starting out in photography or changing careers, the challenges are similar. The future of professional photography is in flux, and the industry is looking for strategies to counteract falling prices and lack of appreciation. The glut of images, the multitude of photographers and clients swirling around prices like a raging storm can be a little daunting. But there is a ray of hope: the difference between being a wannabe professional and actually being a professional. This is where conversations and negotiations with clients come in to emphasize the photographer's performance and skills. A look at the five key points of professional photography can help you recognize the stages and value of professional contract photography and improve your own photography business.

Acquisition, marketing, order placement, order processing, quality assurance and workflow - these are the key points in your photo business. Personality and professional communication are crucial when getting to know yourself and presenting yourself for work. A successful job is the best form of self-promotion and leads to new opportunities. Your portfolio, look and visual language are the foundation for getting the job. The ability to handle the unexpected with team spirit, networking, and experience is essential in order processing. Quality assurance is not only about the production itself, but also about constantly defending your positioning, personality and expertise. Your workflow, the organization of the back office and the management of processes are crucial for the smooth and efficient running of your photo business.

What are you doing well and where is there room for improvement? Where do you lack knowledge or time, and what can you delegate or share with others? Remember that the value of your photography lies not only in the images themselves, but also in the knowledge and experience to plan, organize and execute complex, high-quality productions. And above all, striking the right tone in your personal communications, even with demanding clients, is the icing on the cake on your way to becoming a successful professional in the photography business. After the job is done, before the next one: think about what you can do next for your clients and set the next round of your "business course" in motion.